Uncommon Sense, Common Nonsense

This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.

It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.

Reference: http://www.amazon.com/Uncommon-Sense-Common-Nonsense-Organisations

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